Ratio7 | branding
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branding Tag

01 Sep Branding: It's All About Emotion

Posted at 13:18h in Creativity, Design, Logos and Branding
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Branding is a funny little term that means so much. Your company's culture, its image, what it wants to convey, how it wants to entice is all part part of "branding". But the most important part of branding is the emotion it wants to evoke in the viewer and potential customer. A great film for all business owners about to work...

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31 Aug 5 Ways to Make Print Memorable

Posted at 12:05h in Creativity, Design, Logos and Branding, Print
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We are all consumers who are faced with marketing materials every day. From brochures to leaflets, stickers to business cards, we pick these things up and often discard them before they are ever read. If you are a business owner, this can be a challenge if you want your marketing message to be heard. At Ratio7, we know some ways...

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31 Aug Make It Sticky!

Posted at 11:53h in Design, Logos and Branding
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In order to make a marketing message memorable, it has to be "sticky". Made to Stick, a great book by Chip and Dan Heath, offers tips and templates on how to get your marketing messages to stick in the public's mind. Not only is the book informative, it is engaging and a fun read filled with urban myths and...

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31 Aug What Makes a Great Brand?

Posted at 11:44h in Logos and Branding
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Fast Company has a brilliant article reminding business that, despite new media, internet, social networking, a company's brand remains important to your businesses results. Here's a summary for those of you tempted to ignore or downplay the importance of this business basic Your brand needs to be believable and your team needs to buy into what it stands...

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30 Aug Add Special Zing to Twitter

Posted at 12:06h in Logos and Branding
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You are running around social networking land like mad, trying to make an impression for you and/or your business. You are trying to build your brand-either corporate or business. You are on LinkedIn, Facebook, FriendFeed and Twitter (perhaps more). LinkedIn and Facebook offer nothing in terms of customization, but Twitter...

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30 Aug Today's Business Card

Posted at 11:59h in Print
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Despite advances in technology, Web design and capabilities, a business card still makes an important statement and is a necessary tool for networking. If you are still using one of the 1500 business cards you bought 5 years ago, it might be time to have a designer review both your design and the content on the...

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