Video Promotion and Ratio7

Whether you are a small business or a solo brand, promotional videos offer something to your customer that they can’t get any other way. A video brings your business and your brand to life, allowing customers the ability to connect and experience you and what you offer in an authentic manner. There are a variety of ways to use promotional video as part of your marketing strategy.

But, before you start using video, it is imperative that you have video that is professional in quality. Experts in videography know more about lighting, sound, angles, focus and overall quality than your average user and they use higher-quality equipment. Additionally, proper editing with titles, fades and effects is crucial.

Videos should be included in your company or personal press kit. As an introduction to who you are, what you do and why the media would be interested, it is a brilliant add-on to the general materials included in the traditional press kit.

Video can and should be embedded on your website or blog. Whether these are instructional or a walk-through of your business, they give the viewer first hand knowledge of what you offer. If they are instructional, the potential customer is instantly rewarded for having found your link!

Video can be used inside the business on television screens. Whether they video cast studies of your work with past clients, an interview with the CEO or video of company events, it offers those visitors waiting in your lobby information (and entertainment) that makes your organization feel more alive and engaging.

Finally, for business owners or solo entrepreneurs, more individuals are adding video to sites like Facebook and LinkedIn business pages. Acting as a form of a visual resume, you can provide an introduction that encourages others to connect with you online.

Ratio7 offers professional video editing and production at an affordable price. Feel free to contact us for more information.

Time for an SEO Site Review?

Do a quick search for SEO and you will drown in all of the articles and news about search engine optimization on the Web. Of course, you used a search engine to do your search!  Websites should be configured to make it easy for search engines like Yahoo and Google to find your company. Many are not! Websites that are even a year old can benefit from having a review of their code and content. Ratio7 specializes in SEO site audits by:

• reviewing meta tags
• reviewing keywords
• link building
• reviewing your URL structure
• auditing your overall design and user experience
• checking for HTML code compliance

What will this do for YOU and your business?

• increase your page rankings on Google, Yahoo and other search engines
• drive traffic to your Web site
• educate readers about what you do
• help you build community

Statistics show that most searchers do not make it past the first page and the 10th entry in search results. Moving your site up that ranking ladder can be crucial to drawing new customers. Ratio7 can also help you set up a blog and develop a custom WordPress theme which will also increase your page ranking. Have a look at some of our case studies and then give us a call!