XML Sitemaps: Google Likes Them

Google XML Sitemap? Ugh. Running a small business involves managing thousands of details, many of which you don’t know much about. Ratio7 understands that (we’re a small business too!) and we have your back. Managing your WordPress site is a science in and of itself and its most important purpose is to attract new customers. There is a lot of data in a site and some of it is behind-the-scenes stuff that is important to search engines. Of course the king of search engines is Google and Google likes a sitemap.

What’s a sitemap? It’s exactly what it sounds like-a map of your site. Luckily, you don’t have to build or design one! There are plugins (tiny pieces of code that are available to add to your site) that will build this sitemap for you. When Ratio7 or any other reputable designer builds your site, it should be installed for you.

Why is it important? Without a sitemap, Google can overlook content, links, and entire pages of your site. A sitemap helps point Google (and other search engines like Yahoo) to the appropriate information on your site and, thus, improves your search engine results and traffic.

Ratio7 offers WordPress set up, theme design and customisation and will get your blog and site up and running quickly and affordably. We know which plugins are crucial to improve your traffic and your WordPress site’s functionality. Let us know if we can help!

Time for an SEO Site Review?

Do a quick search for SEO and you will drown in all of the articles and news about search engine optimization on the Web. Of course, you used a search engine to do your search!  Websites should be configured to make it easy for search engines like Yahoo and Google to find your company. Many are not! Websites that are even a year old can benefit from having a review of their code and content. Ratio7 specializes in SEO site audits by:

• reviewing meta tags
• reviewing keywords
• link building
• reviewing your URL structure
• auditing your overall design and user experience
• checking for HTML code compliance

What will this do for YOU and your business?

• increase your page rankings on Google, Yahoo and other search engines
• drive traffic to your Web site
• educate readers about what you do
• help you build community

Statistics show that most searchers do not make it past the first page and the 10th entry in search results. Moving your site up that ranking ladder can be crucial to drawing new customers. Ratio7 can also help you set up a blog and develop a custom WordPress theme which will also increase your page ranking. Have a look at some of our case studies and then give us a call!