Ratio7 | Creativity

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Creativity

09 May What's Important to Ratio7

Posted at 09:08h in Caffeine Fueled Thoughts, Creativity, Design, E-commerce, Logos and Branding, Magazines, Mobile, Print, Video, Website Design & Development

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In speaking with a potential client about what she is looking for in a graphic design/web development firm, she said "it's important to know what's important to that firm, what they are doing and working on". I thought this was a great idea for a post. Here are some thoughts on what makes Ratio7's team tick and thrive: First, and foremost,...

04 Feb Best iPhone/iPad Creativity Apps

Posted at 09:56h in Creativity, Design, Mobile

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Applications (apps) are changing the world. In fact, a recent article says that the smartphone is actually more a personal computer than the PC actually ever was. By the end of 2011, the majority of cell phone users will be using smartphones. And now that iPads and it's competitors are so popular, there are apps for everything! 300,000 options at...

04 Feb Successfully Name Your Business

Posted at 09:16h in Creativity, Design, Logos and Branding, Print, Search Engine Optimisation, Website Design & Development

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A catchy, memorable business name is the starting point for an eye-catching logo. While a poorly imagined name won't necessarily kill or stifle your business, great business or product names can spread more easily and help your customers find you more easily. Can you imagine Google as anything different? A great business name can be informative as well as catchy, letting...

08 Dec Colour Trends for the Web

Posted at 03:55h in Creativity, Design, E-commerce, Logos and Branding, Mobile, Website Design & Development

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Colour trends vary by genre: home decor, fashion, automotive and, not surprisingly, digital media. Like fashion, certain colours and colour combinations are often in or out, hip or passe'. Who can forget peach and teal from the 1980's or burgundy and hunter green from the 1990's? But, like fashion, certain colours and combinations gain new popularity because of their retro...

01 Sep Colour: A Complicated Concept

Posted at 13:21h in Creativity, Design, Logos and Branding

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Colour is a crucial element in graphic design, whether digital (the Web) or analog (print). Colour in design is a surprisingly complex issue. There are a variety of different colour models used in graphic design but the most common are RGB (Red, Green and Blue) and CMYK (Cyan, Magenta, Yellow and keyBlack). When these colour models are used in print,...

01 Sep Branding: It's All About Emotion

Posted at 13:18h in Creativity, Design, Logos and Branding

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Branding is a funny little term that means so much. Your company's culture, its image, what it wants to convey, how it wants to entice is all part part of "branding". But the most important part of branding is the emotion it wants to evoke in the viewer and potential customer. A great film for all business owners about to work...

01 Sep What's Your Website's Purpose?

Posted at 13:11h in Blog, Creativity, Design, E-commerce, Logos and Branding, Search Engine Optimisation, Website Design & Development

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Whether you are having a site built by scratch or doing a redesign of your existing site, it is really important to examine the reasons you have a website at all. Sound obvious? It isn't. If you look at your own favorite sites, you will find that they serve many different purposes. For a graphics team like Ratio7 to build...

01 Sep E-book Design

Posted at 13:09h in Creativity, Design, Print

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E-books are all the rage. Increasingly people are getting their information online or via devices like Amazon's Kindle and e-books are perfect for this. They are also a great way to market yourself as an expert. You can write an e-book yourself or work with a ghostwriter and pay to have it done. Either way, one of the things that...

01 Sep Leverage That Logo!

Posted at 12:59h in Creativity, Design, Logos and Branding, Print, Website Design & Development

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Many companies use their logos in very traditional ways (signage, letterhead, business cards, online branding), but new and exciting ways of using your logo are popping up. You may have heard of Jason Sadler and his I Wear Your Shirt endeavour? Companies are paying him to wear their logos on a t-shirt. It is brilliant concept and certainly a...

31 Aug 5 Ways to Make Print Memorable

Posted at 12:05h in Creativity, Design, Logos and Branding, Print

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We are all consumers who are faced with marketing materials every day. From brochures to leaflets, stickers to business cards, we pick these things up and often discard them before they are ever read. If you are a business owner, this can be a challenge if you want your marketing message to be heard. At Ratio7, we know some ways...