Ratio7 | Logos and Branding
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Logos and Branding

01 Sep What's Your Website's Purpose?

Whether you are having a site built by scratch or doing a redesign of your existing site, it is really important to examine the reasons you have a website at all. Sound obvious? It isn't. If you look at your own favorite sites, you will find that they serve many different purposes. For a graphics team like Ratio7 to build...

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01 Sep WordPress Your Business

Wordpress is emerging as the leader of blogging sites and software. For the common user interested in using Wordpress, there are some things that can be confusing. Let us clarify some details for you! 1. Wordpress.org and Wordpress.com are two different entities owned by the same company. The free Wordpress.com site is for casual users who do not need or want...

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31 Aug 5 Ways to Make Print Memorable

We are all consumers who are faced with marketing materials every day. From brochures to leaflets, stickers to business cards, we pick these things up and often discard them before they are ever read. If you are a business owner, this can be a challenge if you want your marketing message to be heard. At Ratio7, we know some ways...

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31 Aug Make It Sticky!

In order to make a marketing message memorable, it has to be "sticky". Made to Stick, a great book by Chip and Dan Heath, offers tips and templates on how to get your marketing messages to stick in the public's mind. Not only is the book informative, it is engaging and a fun read filled with urban myths and...

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31 Aug What Makes a Great Brand?

Fast Company has a brilliant article reminding business that, despite new media, internet, social networking, a company's brand remains important to your businesses results. Here's a summary for those of you tempted to ignore or downplay the importance of this business basic Your brand needs to be believable and your team needs to buy into what it stands...

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31 Aug Colour and Graphic Design

Color is an extremely important part of graphic design. Most people do not realize that color conveys emotion and how formal the message of your design pieces are. Changing a color scheme on a layout can completely change the look and feel of what you are trying to say to your customers or clients. As...

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