Businesses of all sizes require web traffic in order to increase exposure to their audience, and generate sales. It's not actually enough to have an attractive website - it needs to be found. If your website is failing to achieve high rankings in internet search results, then you are losing business to your competitors. Increasing your rankings is certainly possible through search engine optimisation...
In September 2015, I took part in my first competitive powerlifting event. I rocked up to a sports hall in Welwyn Garden City, England, with 30 other lifters; wearing a seriously-unfashionable leotard, and also covered in chalk so I could undertake six hours of lifting heavy weights. As a newbie who had only trained for three years, I had hoped that...
During my first year of university, I decided that the excitement of being a fresher wasn't enough. I needed more of a thrill. So with two friends, I went on a sponsored hitch-hike from Sheffield, South Yorkshire, to Tallinn (Estonia). We needed to traverse 1,783 miles without spending more than £15 on travel, and we had 10 days to do it. It's...
How well do you understand the difference between benefits and features? If you think they are both pretty much the same, you might not be achieving the results you want to get with your marketing campaigns. Let’s say you have a product that is designed to clean carpets quickly and effectively and get out any stain you care to think of....
One of the worst things you can do if you own a business that is struggling through the sluggish economy is to sit back and bemoan what the recession is doing to you. Despite the many instances of businesses shutting up shop and closing down due to fewer customers, there are still plenty of opportunities to buck that trend. For example...
Outsourcing seems to be one of the most frequently used words online today. Lots of things can and are outsourced by businesses on a daily basis. Are you outsourcing anything, and if not, should you be? Good examples of frequently outsourced services are web design, writing and virtual assisting. Different businesses have different requirements but they can very often save money...
Not if you have a good strong website. We’ve all read about the changes Google has made to its search algorithm over the past year or so. Last year caused a mass panic of website owners who saw the rankings of their websites disappear from sight in the search engine results. Google has announced more tweaks to its algorithm since that...
How often do you sit down and think about where you want your business to go? Do you simply keep trundling on and hope to achieve more naturally over time, or do you adapt to changing conditions on a continual basis? We all have different ways of maintaining our businesses, but you have to agree that brainstorming is always the best...
We often hear advice from people saying we should all get more involved in social media. As advice goes it is pretty good – but only when it comes to getting started in the first place. Lots of people who want to promote their business and raise its profile have ended up getting started on social media sites but not...
If you’re self employed you’re probably used to doing a lot of things for yourself. Maybe you started out in business with a shoestring budget and had to do everything on your own because there was no real way of hiring anyone to help out in any way. Whatever the situation might be, things may have changed. Once you get to...