The internet age has given every business far more ways in which to communicate with their potential customer base. But sometimes you need a little help in making that connection, especially if you’re using a brand new method you’re not familiar with to get the message across. Take video production for example. Most of us aren’t familiar with the skills and...
There was a time – a good few years ago now – when all you had to do to get online was to whack up a very simple website with a very basic design. Nowadays of course all this has changed. It’s not enough to have a website anymore – you have to have a site that looks good, feels good...
Doing business online is the best way to find new customers in all kinds of locations. But if you are used to having an offline presence you might feel nervous about going online and having your own website. This is particularly true if you are thinking of actually selling your goods and services from the site itself. Depending on your way...
There is no doubt that the internet has become the focus of all our lives over the past decade or so in particular. This has led to many new and exciting ways to promote your business. You can have a website, you can have countless social media accounts and you can have a blog. There is plenty more you can...
More and more businesses are realising that e-newsletters are a wise way to build their business. Not only do they keep your business name in the forefront of your customers’ minds, they also generate more sales over the short and long term. It’s understandable that you might feel nervous about committing to a regular newsletter. After all every single one has...
Now this is a complex question that has many answers. For starters you can make money in two ways from any blog – either directly or indirectly. Directly would mean putting links and adverts on your blog. When someone clicks on them you earn some cash. Indirectly means setting up a blog that is connected to your business. You might...
There’s very little doubt that the current financial climate is proving to be very difficult for many companies. Staying ahead of the competition and getting your products and services acknowledged by the masses can be a real challenge. Internet commerce provides consumers with more choice than ever before and in this fierce and competitive new world we must embrace new...
Online entrepreneur Charles Duncombe has released information about the shocking state of spelling on websites. Following an in-depth analysis of website figures, it has been revealed that the use of bad spelling can actually cut online sales by half. This news is rather worrying - to put it mildly! So what exactly is going on here? Are we forgetting the basics...
No doubt you’ve already joined the online revolution – millions of us now have a multitude of online social networking profiles and websites. We can even read the latest news stories online – virtually every major magazine and paper across the globe now has their own website. This shift in media forms has made marketing more accessible than ever to...