25 Aug How can you tell if your logo is good enough?
Hop on the internet and it won’t take you long to find reams of information about logos. What makes a good one? When is it time to change an old logo and revamp it into something new and more modern? How do you know if you’ve got a real stinker?
Logos are one of the things we do here at Ratio7. We’ve got years of experience in knowing just how to create the best logo for any business. A logo is one of those strange and wonderful things that are hard to describe – you know a bad one when you see it, and you know a good one too. But putting each type of logo into words is incredibly difficult, which is why it’s always best to get the experts in to design a new one.
A good logo is something that instantly brands your business. A bad logo will brand it too, but not in a good way. The worst kind of logo is arguably one that you look at for five minutes, and you’re still not sure what on earth it is or what it represents.
If you’ve got a good logo it will get positive responses from your clients. It will also be recognisable, even if they see the logo outside of its usual placement. For example if a client happens upon your social media pages and sees the logo before reading any text, will they be able to recognise it as yours? Furthermore will it give them a positive image they like? Positivity is a major aspect to remember here, as the logo has a major job to do to represent your business.
Great logos look good whatever size they are as well. If your logo looks great in large format but practically disappears when it has to be shrunk to fit a magazine ad, it’s time to get a new one.
In short, if you’re not sure how well your current logo is performing for you, you can always contact us here at Ratio7 to find out more about getting a brand new logo designed with just you in mind.