01 Sep Leverage That Logo!
Many companies use their logos in very traditional ways (signage, letterhead, business cards, online branding), but new and exciting ways of using your logo are popping up. You may have heard of Jason Sadler and his I Wear Your Shirt endeavour? Companies are paying him to wear their logos on a t-shirt. It is brilliant concept and certainly a different kind of marketing strategy for a business!
Temporary tattoos have increased in popularity recently. If you have a company with a hip focus or one that markets to children and young people, you can purchase temporary tattoos of your logo and distribute these as a “freebie” for people to wear. Every time someone sees the tattoo, it is free marketing for you.
Stickers have a real cult following! People are putting stickers everywhere as a form of “tagging” like graffiti. Now, we don’t recommend that you break any laws, but offering stickers for convention or seminar attendees (who love “schwag”) can be a great way to get mileage out of your logo. There are also removable window decals for cars.
With Christmas approaching, consider giving away company ornaments. Many businesses put up trees and your logo on an ornament could catch someone’s eye. Another surprising affordable interesting item are jump or flash drives. There are also Swiss Army style tools.
Provide your employees with logo gear as well! Every time they wear that t-shirt or use the umbrella they received, they are marketing your business.
Make sure your logo is fresh and eye-catching. If you need rebranding or a new logo, feel free to contact us.