Some people think all they need to do is to whack up a website and wait for the customers to come rolling in. Of course in reality things are very different. You might get some if you apply a casual approach to creating a website, but you won’t get as many as you would from a more targeted approach. The best...
Blogs can be extremely powerful traffic generators and money spinners. But they can also fail miserably. Which category would you put your blog into? Even if you have reluctantly admitted that your blog fits better in the second category than the first, it’s not too late to do something about it. There is an affliction in blogging that we might call...
A business blog without a purpose is like the proverbial ship without a rudder. It heads off to find new lands and experiences, but it doesn’t stand much chance of actually getting there. If it does find something worthwhile it will be due to chance more than anything else. So how can you make sure your business blog has a focus,...
The internet age has given every business far more ways in which to communicate with their potential customer base. But sometimes you need a little help in making that connection, especially if you’re using a brand new method you’re not familiar with to get the message across. Take video production for example. Most of us aren’t familiar with the skills and...
If you’re not sure, the chances are you’ve got the first kind. The answer to this question is simple – optimised sites tend to get a lot more relevant traffic than ones that haven’t been optimised. Search engine optimisation – or SEO to give it its shorter and more manageable name – is very important when it comes to creating...
Doing business online is the best way to find new customers in all kinds of locations. But if you are used to having an offline presence you might feel nervous about going online and having your own website. This is particularly true if you are thinking of actually selling your goods and services from the site itself. Depending on your way...
Yes it’s a strange question, but it’s one that should be answered – especially if you’re going to make it profitable. It’s amazing that some people aren’t able to describe their business in a single sentence. For some reason some believe that setting up an online business and promoting a website is a lot easier than creating an offline business. But...
People seem to have very different opinions on what money means when it comes to their business. Some people are reluctant to put money into their online venture because they think of it as a gamble. Why invest money in a website when you may not get a single penny in return? It’s true that you can start making money from...
There is no doubt that the internet has become the focus of all our lives over the past decade or so in particular. This has led to many new and exciting ways to promote your business. You can have a website, you can have countless social media accounts and you can have a blog. There is plenty more you can...
A brand is the image of a business. It’s amazing how we can take a shape, a colour or a clever idea and combine them to create something that people will instantly recognise. The best brands are world famous. A successful brand is something that every company and business strives to achieve. But what do you do when you gain that...