Color is an extremely important part of graphic design. Most people do not realize that color conveys emotion and how formal the message of your design pieces are. Changing a color scheme on a layout can completely change the look and feel of what you are trying to say to your customers or clients. As...
Creativity isn't important just for artists, musicians, graphic designers and writers. These days everyone in business is tasked with being more innovative. So how do you get those juices flowing when you don't feel like you are a creative person? Let's dispel this myth: Only certain people are creative. Not true! Whether it is writing a business...
Consider a Web site your "home away from home". It is the landing destination for current or would-be customers and it is imperative that it be graphically appealing with solid content and an easy user experience. What do all these things mean though? What is graphically appealing? How do you define solid content or a...
Logo design is an art and a science. The process can seem a bit tedious and like it is lacking a structured process. There is no way to do logo design without a great relationship between designer and client. Lots of communication and tweaking are involved until the client feels fully satisfied. There are a few...
Graphic design firms, like Ratio7, probably take for granted that the general public understands what they do and what their service offerings are. So, what can you expect in regards to services when you contact Ratio7? The core of where you begin is with branding (or re-branding). A graphic design firm, like Ratio7, will meet with you...