Ratio7 | Logos and Branding
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Logos and Branding

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08 Jan How Much Should I Invest In Branding My Business?

Type "branding agency Hertfordshire" into Google and you'll find both us and our competitors making the same point. Developing your brand doesn't have to be ridiculously expensive, but you should be willing to put in some decent investment to make it distinct; also ensuring it stands the test of time and maximises the chances of your business being perceived as high-quality. You should be prepared to invest...

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16 Nov Branding Agency Hertfordshire: Should You Hire A Freelancer Or An Agency For Your Branding Project? (3 mins)

So you're looking to brand, or rebrand, your company… Who do you hire to take on your project? There are a number of options available to you, such as approaching a freelancer, or an agency. Are there any differences? If so, what are the pros and cons of each? Is there an ideal option? As one of the top searches for “branding agency...

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02 Sep Looking for a Great Designer? 5 Traits to Watch out for (3 mins).

There are many self-proclaimed designers out there. Some of them are terrible. Others are better. In our day, where there are easily-accessible online learning resources and widely-diffused design technologies (e.g. Adobe Cloud), many self-taught types aren't that bad at all. But what sets a great designer apart from a good one? You might be surprised to hear that it isn't necessarily...

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24 Aug Successful Branding; Some Lessons From Simon Sinek (2 Mins)

How do companies typically communicate the value and nature of their brand? It could be any kind of company, but let's just take lawyers as an example. The essence of brand communication in a company normally goes along these lines: “We have some of the most experienced lawyers in town, with outstanding expertise and qualifications in family law, property law and inheritance law. They’re knowledgable, friendly,...

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21 Jun Are You Ready to Outsource?

Outsourcing seems to be one of the most frequently used words online today. Lots of things can and are outsourced by businesses on a daily basis. Are you outsourcing anything, and if not, should you be? Good examples of frequently outsourced services are web design, writing and virtual assisting. Different businesses have different requirements but they can very often save money...

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11 Jul What’s in a name?

If you’ve ever started a new business, or have been involved in the re-branding of a product or service, you’ll know the problems that name generation can cause. Competition in today’s financial climate is fierce – you need a company/brand name that will really stand out from the crowd. We are told that a name should be unique and applicable...

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02 Jun Small Business Lessons from Google

Google dominates the Internet. Their search engine is a universally used and understood tool. Most of us don't even understand the scope of Google's business ventures. Google started off (in 1998) and continues with this mission: "organize the world‘s information and make it universally accessible and useful". And, as you'll see in the video below, they say every decision is based...

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