26 Sep How Do You Know When Your Brand Needs a Revamp?
A brand is the image of a business. It’s amazing how we can take a shape, a colour or a clever idea and combine them to create something that people will instantly recognise.
The best brands are world famous. A successful brand is something that every company and business strives to achieve. But what do you do when you gain that achievement? How long can you hang on to a successful brand for before it needs a revamp?
It’s important here to distinguish between a brand and a logo. A logo could be said to be a part of a brand. Change the logo and you could change the brand in some way. The two are connected but different. You could make alterations to the brand and the logo may no longer be relevant.
Clearly sometimes it is time that catches up with your brand. A brand is all about making people believe your product or business will give them a positive experience. A successful brand sells more products.
Sometimes even a successful brand will come to the end of its lifetime. Sticking with the same brand for years on end gives the image that your business is a stick in the mud that never moves with the times. Take a look at the branding for businesses in the Fifties and see how much of it is the same today. You won’t find much – if anything – that is still around today.
On some occasions a company that wants to take a whole new direction might find its existing branding won’t adapt to go with it. But the views of the public can also make a big difference, since some changes in logos and branding have been met with derision from the public. Clearly you have to consider the views of your audience – it’s not just about what you want to do.
One thing is certain though; you have to get the advice of a professional company in order to consider any changes you want to make to your brand. This is one area where professional knowledge counts for an awful lot.