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09 Jul Don’t Get Benefits and Features Mixed Up

How well do you understand the difference between benefits and features? If you think they are both pretty much the same, you might not be achieving the results you want to get with your marketing campaigns. Let’s say you have a product that is designed to clean carpets quickly and effectively and get out any stain you care to think of....

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21 Jun Are You Ready to Outsource?

Outsourcing seems to be one of the most frequently used words online today. Lots of things can and are outsourced by businesses on a daily basis. Are you outsourcing anything, and if not, should you be? Good examples of frequently outsourced services are web design, writing and virtual assisting. Different businesses have different requirements but they can very often save money...

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21 Jun Should You Be Worried By Google Search Changes?

Not if you have a good strong website. We’ve all read about the changes Google has made to its search algorithm over the past year or so. Last year caused a mass panic of website owners who saw the rankings of their websites disappear from sight in the search engine results. Google has announced more tweaks to its algorithm since that...

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07 Jun Why Brainstorming is Good for Business

How often do you sit down and think about where you want your business to go? Do you simply keep trundling on and hope to achieve more naturally over time, or do you adapt to changing conditions on a continual basis? We all have different ways of maintaining our businesses, but you have to agree that brainstorming is always the best...

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07 Jun Paying Closer Attention to the News

Most of us stay in touch with the news on a fairly regular basis, whether we do so online, on TV or through a newspaper. But how closely do you pay attention to news items that could affect your business? Whether the news items are good or bad, they can all have a profound effect on how you approach your business...

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