CleverAdviser specialises in creating investment technology solutions for the IFA community through the application of new technology. CleverAdviser was looking for a bold and unique logo along with a website and glossy product sheets to clearly communicate the power and benefits of the CleverAdviser software to other IFA's. A very modern and striking logo was designed using a bright magenta and a...
Colour is a crucial element in graphic design, whether digital (the Web) or analog (print). Colour in design is a surprisingly complex issue. There are a variety of different colour models used in graphic design but the most common are RGB (Red, Green and Blue) and CMYK (Cyan, Magenta, Yellow and keyBlack). When these colour models are used in print,...
Branding is a funny little term that means so much. Your company's culture, its image, what it wants to convey, how it wants to entice is all part part of "branding". But the most important part of branding is the emotion it wants to evoke in the viewer and potential customer. A great film for all business owners about to work...
Smart phones have taken the world by storm and, coupled with tablets, are changing the way businesses market and sell their products and services. Video is crucial now because it is easier to view on these technologies than text content and because video ranks higher in search engine results. While you can certainly do short amateur videos with your personal handheld...
Whether you are having a site built by scratch or doing a redesign of your existing site, it is really important to examine the reasons you have a website at all. Sound obvious? It isn't. If you look at your own favorite sites, you will find that they serve many different purposes. For a graphics team like Ratio7 to build...
E-books are all the rage. Increasingly people are getting their information online or via devices like Amazon's Kindle and e-books are perfect for this. They are also a great way to market yourself as an expert. You can write an e-book yourself or work with a ghostwriter and pay to have it done. Either way, one of the things that...
Whether you are a small business or a solo brand, promotional videos offer something to your customer that they can't get any other way. A video brings your business and your brand to life, allowing customers the ability to connect and experience you and what you offer in an authentic manner. There are a variety of ways to use promotional...
If you have an online, e-commerce site or section to your site, there are things you can do to make it really work for you and generate more income than it currently is. Online shopping is all about a great UX (user experience). It must be super-easy, answer questions up front and make the check out experience should be...
Back in the early days of the Internet, user groups were all the rage. Then social networking began and forums like Yahoo Groups seemed to take a backseat to these slick new sites like Facebook and MySpace. In reality, there are literally hundreds of thousands of member forums and they are a great way to create buzz and interact with...
Many companies use their logos in very traditional ways (signage, letterhead, business cards, online branding), but new and exciting ways of using your logo are popping up. You may have heard of Jason Sadler and his I Wear Your Shirt endeavour? Companies are paying him to wear their logos on a t-shirt. It is brilliant concept and certainly a...