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30 Nov Web Designers Watford: 4 Ways To Judge Their Skills (3 mins)

If you're a Hertfordshire-based business looking for a local web designer, you have plenty of options. Which one should you choose? There are a number of factors to take into account. Have they been in business long? What work have they done on their portfolio? How much do they charge? (Always get quotes from different providers and compare them to make...

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16 Nov Branding Agency Hertfordshire: Should You Hire A Freelancer Or An Agency For Your Branding Project? (3 mins)

So you're looking to brand, or rebrand, your company… Who do you hire to take on your project? There are a number of options available to you, such as approaching a freelancer, or an agency. Are there any differences? If so, what are the pros and cons of each? Is there an ideal option? As one of the top searches for “branding agency...

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24 Aug Successful Branding; Some Lessons From Simon Sinek (2 Mins)

How do companies typically communicate the value and nature of their brand? It could be any kind of company, but let's just take lawyers as an example. The essence of brand communication in a company normally goes along these lines: “We have some of the most experienced lawyers in town, with outstanding expertise and qualifications in family law, property law and inheritance law. They’re knowledgable, friendly,...

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21 Jun Are You Ready to Outsource?

Outsourcing seems to be one of the most frequently used words online today. Lots of things can and are outsourced by businesses on a daily basis. Are you outsourcing anything, and if not, should you be? Good examples of frequently outsourced services are web design, writing and virtual assisting. Different businesses have different requirements but they can very often save money...

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24 Apr Creativity and Its Role in Your Business

How important would you say creativity is when it comes to developing your business? Would you say it is the most important aspect of all, the tool that enables you to stand out among the crowd of competitors who are jostling you at every opportunity? Or would you say it doesn’t really have much bearing on what you do from...

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02 Dec Finding Inspiration for Your Business

Most businesses are inspiring to us when we first get them up and running. But during difficult times it can be hard to find the same inspiration that got us started. It’s natural to feel like this from time to time, but it doesn’t mean you should be worried about the future. In fact it can be the best time to...

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09 Sep Why Don’t You Have an E-Newsletter?

More and more businesses are realising that e-newsletters are a wise way to build their business. Not only do they keep your business name in the forefront of your customers’ minds, they also generate more sales over the short and long term. It’s understandable that you might feel nervous about committing to a regular newsletter. After all every single one has...

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11 Jul What’s in a name?

If you’ve ever started a new business, or have been involved in the re-branding of a product or service, you’ll know the problems that name generation can cause. Competition in today’s financial climate is fierce – you need a company/brand name that will really stand out from the crowd. We are told that a name should be unique and applicable...

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02 Jun What You Can Learn from Apple

Of all the breakout companies in the technology/innovation economy of the last 30 years, Apple stands alone and small business owners and non-profits can learn a great deal from Apple's success story: Don't overlook small details. The iPad2 has been deemed less impressive than the awesome SmartCover designed for it. Keep things simple. Apple's most successful products (iPod, iPhone and the iPad) are all very minimal....

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