Ratio7 | Why Don’t You Have an E-Newsletter?
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Why Don’t You Have an E-Newsletter?

09 Sep Why Don’t You Have an E-Newsletter?

More and more businesses are realising that e-newsletters are a wise way to build their business. Not only do they keep your business name in the forefront of your customers’ minds, they also generate more sales over the short and long term.

It’s understandable that you might feel nervous about committing to a regular newsletter. After all every single one has to be filled with content. But don’t get too nervous about this – you shouldn’t make them too long otherwise people won’t be motivated to read them.

Don’t feel you have to send out an e-newsletter every ten minutes either. Many companies stick to once a month and this frequency seems to work well. Weekly can be too much for many people, because it feels like you’re constantly trying to sell to them. Remember to add value and not just sales promotions and you’ll do better at getting the balance right.

Of course style and design count for a lot too. If you send out a hastily cobbled together newsletter it won’t catch the eye anywhere near as much as a professionally designed e-newsletter template will. It’s tempting to just get by and send out whatever you can. But generally speaking you can get far better results from your e-newsletter when you invest in it to begin with. Think about the benefits you’ll get from a professional design – a better business image, more respect and more trust from your customers and would be customers. Wouldn’t you want to take advantage of all that?

It’s understandable that some businesses will be wary of investing in their business at a time when the economy is so unsteady. But if you don’t get out there and tell people who you are, they won’t buy from you – simply because they don’t know you exist. You have to give them a reason to remember you and buy from you, and an e-newsletter is just the ticket for doing that.

Think about your business and what you could achieve with it. Isn’t it time you thought about adding an e-newsletter into the mix?