02 Jun Small Business Lessons from Google
Posted at 16:10h in Blog, E-commerce, Logos and Branding, Search Engine Optimisation, Video
Google dominates the Internet. Their search engine is a universally used and understood tool. Most of us don’t even understand the scope of Google’s business ventures.
Google started off (in 1998) and continues with this mission: “organize the world‘s information and make it universally accessible and useful”. And, as you’ll see in the video below, they say every decision is based on that. But, as an example of a key takeaway for small businesses from Google, they have ventured into a variety of technologies and businesses that don’t seem to fit with their mission.
What else can your business learn from this behemoth?
- Make your name synonymous with what you do. Google went from a company name to a verb-brilliant branding, brilliant business building. Google it!
- Fail fast and often. Google likes quick launches and to tweak issues as they go. They consider every failure a learning experience-which is great advice for anyone, let alone small businesses.
- Don’t ask “why?”. Ask “why not?”
- Aim big-then aim bigger. Really? Google Earth? It doesn’t get much bigger than that.
- Keep looking for and developing diverse revenue streams. At first Google AdWords was not seriously considered-now it is their biggest money maker.
- Continually look for ways to improve what you do best and are known for.
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