23 Jan Do You ‘Get’ SEO?
Most people online today know what SEO means. But the importance of search engine optimisation can be underestimated. While it is true that some sites have succeeded despite having no sense of SEO in their content, many others have failed for the same reason. This is why it pays to make sure you do ‘get’ SEO.
Search engine optimisation is a vital part of any website. If you put good SEO practices into play, it’s like holding up a brightly coloured flag and waving it at the search engines saying ‘Hey! I’m over here!’ By attracting their attention you can look forward to being seen and being listed – perhaps more highly – in their search results.
The truth is that a basic knowledge of SEO will be sufficient for most people to start getting results with their website. It starts with ensuring your site is built in the right way. While you can build your own website these days, there are successful web designers around for a reason. They can often make light work of a task that might take you weeks to complete, if not months – especially where SEO comes into it. A solidly built website will always appeal more readily to the search engines, and since you want to be found it makes sense that you would want to start right.
Some people understand the basics of SEO more easily than others. In truth it is reasonably easy to pick up the basics. It pays to think about it in two different ways. Your SEO efforts must appeal to the search engines so you can be listed appropriately, and you should also appeal to your actual visitors, so they can find you for the best and most appropriate terms. This should make life easier for you, so bear this in mind when it comes to learning the ropes.
The good news is that if SEO completely escapes you, you can always enlist the services of Ratio7 to help you out. If you aren’t getting the results you would like to get from your SEO efforts, perhaps it is time to consider such a service.