26 Sep Have You Forgotten About Offline Marketing?
There is no doubt that the internet has become the focus of all our lives over the past decade or so in particular. This has led to many new and exciting ways to promote your business. You can have a website, you can have countless social media accounts and you can have a blog. There is plenty more you can do to promote your wares online too.
But where does offline marketing sit in the big mix now? Remember that? Offline marketing is a totally different concept to online marketing but it doesn’t mean it is no longer relevant. We might still go online and check emails, surf websites and engage with each other on Facebook, but we live offline lives as well.
This means you have to focus on both methods of marketing if you are going to get your business in front of as many people as possible. Even if you own a purely online business that doesn’t have a bricks and mortar shop front, you have to recognise that there are different ways of engaging with people.
The trouble is that it seems as if some businesses have forgotten all about offline marketing. This is why it pays to call in the experts. You can gain access to a far wider range of ideas on marketing simply by consulting someone who knows what they’re doing. There is no shame in not knowing anything about offline marketing – after all, the onus is all on social media marketing and emailing newsletters now, isn’t it?
So maybe it’s time we swung things back in the opposite direction. Not to ignore online marketing, but to redress the balance so we can make the most of both forms of marketing. They take very different approaches and very different skills, but they can both help to enhance and develop any kind of business, no matter what it is you sell.
It’s understandable that you’d want to make the most of this big new shiny thing called the internet. After all it is developing at a rate of knots. But there is something quite homely about traditional offline advertising too, isn’t there?