30 Aug Today's Business Card
Despite advances in technology, Web design and capabilities, a business card still makes an important statement and is a necessary tool for networking. If you are still using one of the 1500 business cards you bought 5 years ago, it might be time to have a designer review both your design and the content on the card. With the advent and popularity of social media like Facebook, Twitter and LinkedIn as well as blogs, you need to provide a variety of ways for people to contact you. Besides, business cards continue to change shape, size and material so it might be time to break out and have some fun with that tiny piece of cardstock that represents you after you’ve walked away from an in-person meeting.
What changes can you make?
Ratio7 finds that clients are increasingly choosing a portrait set up vs. landscape. See below for sample.
Consider adding all your social media contact info, a brief overview of your business or service offerings, or just a striking logo on the back side in a contrasting color. See below for sample.
Try selecting a unique material to make your card stand out. Cards come in wood, metal, vellum, plastic, aluminum, cardboard and more! To generate ideas, check out the Flickr business card group here.
Small changes like rounded corners, or even one rounded corner, make your card stand out from the pack. Raised lettering, a punch out on the card, or a magnet feature are all options.
Finally, do add all of your social meda contacts on your card. This can increase your following and contacts and gives your network the ability to find you and what you do in a variety of locations.
Ratio7 is a full-service media and graphics firm and can create a striking, yet affordable new look for your business card. Just contact us for a free consultation!