14 Nov What is the Difference Between a Website and an Optimised Website?
If you’re not sure, the chances are you’ve got the first kind. The answer to this question is simple – optimised sites tend to get a lot more relevant traffic than ones that haven’t been optimised. Search engine optimisation – or SEO to give it its shorter and more manageable name – is very important when it comes to creating and maintaining websites. Ideally proper optimisation should be done when a website is created. But if you already have a site up and running and it’s not getting the results or the traffic you want, it is possible that a lack of SEO is the culprit.
The problem is that many business people who have websites are just that – business people. They don’t understand the ins and outs of SEO, and it can take a while to learn just the basics, let alone the more advanced stuff. That’s why it can prove to be a great investment to hire someone else to do the heavy lifting in the SEO department. Not only does it leave you free to get on with running your business, it also means you know your website is being fully optimised to gain the best results.
When it’s done right, optimisation can bring you visitors who are looking for a site just like yours. Furthermore it can also bring you visitors who are late in the process of deciding to make a purchase. For example let’s say you get two visitors to your website that sells coffee machines. One is looking for general information on coffee machines, while the other is looking for information on a specific brand and model of coffee machine. The likelihood is that the second person is far more likely to buy, because they have already decided on the machine they want.
This is how in depth SEO can result in better traffic instead of just more traffic. The experts can overhaul your site so you get the quality traffic you want and make more sales as a result. Isn’t it time you let the pros get on with the SEO?