Ratio7 | Monitoring Social Media Results
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Monitoring Social Media Results

24 May Monitoring Social Media Results

We often hear advice from people saying we should all get more involved in social media. As advice goes it is pretty good – but only when it comes to getting started in the first place. Lots of people who want to promote their business and raise its profile have ended up getting started on social media sites but not progressing any further from there. The reason for this is very often that they don’t check how well – or badly – they are doing.

It’s one thing to start establishing a business presence on sites like Twitter and Facebook. But if you don’t keep an eye on your actual performance the whole thing could be a waste of time. You may get people following you or ‘liking’ you, but if they don’t do any more than that, you won’t get the results you want.

Clearly you need to have some kind of game plan to adhere to when it comes to promoting your business in this way. What are you trying to achieve on these social media sites? How will you measure whether or not you have been successful? It is only when you know how you can answer these questions that you will get the most from your social media efforts.

Unfortunately it sometimes seems as if some people believe simply being on social media sites is enough. They point to their large following and assume that is the best indicator of their success. But it is only if that following translates into website visits and actual sales or clients that they can claim any kind of success with social media. They may be known on Twitter, but how many of their followers actually follow through and visit their site?

This is why you need to monitor your results. If you don’t you will end up repeating the same actions time and time again and not getting anywhere with them. Not only does this mean you won’t achieve what you want to achieve, it also means you’ll carry on wasting time doing the same things without getting the desired results. When social media can be very powerful, it’s a shame not to make sure you’re getting the most from it.