Ratio7 | The Advantages of Adding Timely Content to Your Website
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The Advantages of Adding Timely Content to Your Website

15 Feb The Advantages of Adding Timely Content to Your Website

You probably already know how important it is to add content to your website on a regular basis. This is one of the most important ways to make sure your website ranks higher in the search engines. A regularly updated site is a fresh site with fresh content to share with its readers. It is very likely therefore to rank higher than a site that isn’t updated at all.

But there are different types of content that can be added to a site. Most people opt for evergreen content – content that will always be relevant no matter when people read it. For example if you have a website about SEO, you’ll probably include some of the basics about good SEO practice that will always be relevant, even in several years time.

However while evergreen content has its place, don’t overlook timely content. This is newsworthy content that is relevant to now. This traditionally does well initially but then drops away as it is no longer news. You can probably see why you should add this to your plans to consistently update your website, because it can bring in good short term traffic for you as well.

The point is that if someone visits your site because they have found a link to a newsworthy topic, they might read it and then stay to see what else they can find. So you can use timely content to find new readers and to keep them coming back for more in the future.

The trick is to get the balance right between newsworthy, timely content and the evergreen content that people love so much. In a sense you’re giving people two different ways to find your website. But both types of people are likely to stay and read more once they are there, so you are improving your chances of finding more traffic.

If you don’t already provide timely content on your website, now is the time to do so. Make sure you appeal to as wide a readership as possible and see what happens.