08 Dec Colour Trends for the Web
Colour trends vary by genre: home decor, fashion, automotive and, not surprisingly, digital media. Like fashion, certain colours and colour combinations are often in or out, hip or passe’. Who can forget peach and teal from the 1980’s or burgundy and hunter green from the 1990’s? But, like fashion, certain colours and combinations gain new popularity because of their retro feel.
Some colours have staying power and what your digital media needs to say and who it needs to reach is often affected by these standards. Red=power and confidence. Navy or grey=tradition. Green=organic (and now, sustainable). E-commerce sites for little girls are nearly uniformly pink.Generally speaking, you can’t go wrong with some of these colours in graphic design if your business needs to send one of these messages.
But if you need to re-brand or start a brand based on the cutting edge, current trends, here are some suggestions:
Vintage Wine per Benjamin Moore
Lemon Citrus Yellow from Colour Futures
Organic Meets Industrial (think soft green and silver or brown and copper)
Retro (yes folks, keep your eyes open for both turquoise, burgundy and hunter green)
Colour is trending a bit more muted, less electric orange and citron green and, instead, more soft clay-like colours.
Keep in mind. Colour, like branding, needs to be updated periodically. Consumers eyes grow accustomed and they stop seeing your logo after many years. A great way to re-brand is through the use of new contemporary colours. If you feel that your business needs a new look to signify new growth or to attract a new demographic of customers, contact Ratio7 for a free consultation. Our web and digital media designers understand the message that colour sends and how it translates onto computer, television and mobile screens.